The challenge
Vizim Doctors runs a busy private health center with locations in Belgrade and Novi Sad. Booking appointments and answering patient questions took up a large share of staff time, and the clinic needed more new patients to find it online.
Our approach
We worked on two fronts at once. On the operations side, we mapped how appointments and patient enquiries were handled day to day and identified which steps could be automated without losing the personal touch patients expect. On the growth side, we built a long-term SEO program focused on the treatments and locations patients actually search for.
What we delivered
- Custom-developed solution for booking and managing appointments
- Automation of customer support for recurring patient questions
- Optimization of the internal processes around appointments and support
- A two-year SEO program: technical SEO, local SEO for each location and content built around patient search intent
The outcome
Over two years, Vizim’s organic search visibility grew by 160%, which resulted in a 55% increase in new users and patients. At the same time, automated booking and support freed staff to focus on patient care.