The challenge
Abound Group depends on inbound demand, but its website was not reaching enough of the right people through search. The team suspected there were opportunities they were missing — but didn’t know where to start.
Our approach
Led by our Head of SEO, Nebojša, we ran a complete technical and content audit and mapped the high-intent searches Abound Group’s buyers actually use. We prioritized fixes and content by their expected impact on qualified leads, not just traffic.
What we delivered
- Technical SEO audit and implementation of priority fixes
- Search-intent keyword mapping across the buyer journey
- Content and on-page optimization of key service pages
- Authority building through relevant, editorial links
- Monthly reporting on rankings, traffic and leads
The outcome
Abound Group’s visibility and lead generation improved significantly. Their CEO describes the results as “exceptional”.